Directives West is the West Coast merchandising consulting division of The Doneger Group. We provide clients with comprehensive market analysis in all categories of business, including women's contemporary, better, junior, moderate, accessories, men's, young men's and children's, with the unique perspective and indisputable influence of West Coast fashion and lifestyle.

Stay on the pulse of this important area by keying into the distinct qualities of ease, sustainability and contemporary cool that emanate from LA and beyond, as well as the increasing impact of Hollywood, green design and the West Coast lifestyle on business, fashion and the consumer.

Directives West provides clients with:

• an accurate "insider perspective" on the West Coast region and its influence on the fashion and retail business
• up-to-the-minute trends, key-item identification, incoming resources and merchandising concepts
• category-specific, business-focused merchandising direction delivered on a seasonal basis
• efficient, productive, results-oriented California market trips
• an experienced, LA-based staff that regularly travels the West Coast to report on store openings and news, lifestyle and cultural events, street fashion and consumer trends impacting business
• a comprehensive website, updated regularly to keep clients ahead of the market